Website: https://www.peoplenotpoultry.com/
Every Thanksgiving, the President of the United States ceremonially pardons a turkey. Meanwhile, over 40,000 Americans remain incarcerated for low-level marijuana offenses, despite shifting public opinion and evolving legalization efforts. Recognizing this stark juxtaposition, in collaboration with the Last Prisoner Project, the campaign Pardon People. Not Poultry was launched. campaign to advocate for real justice reform.
This grassroots movement sought to pressure the White House to prioritize pardoning individuals unjustly imprisoned over symbolic gestures like pardoning a turkey. By encouraging Americans to take action through letters to the Department of Justice, it sought to amplify civic participation, raise awareness about the Last Prisoner Project’s mission to free cannabis prisoners, and push for meaningful justice reform.
The campaign utilized a multi-pronged approach to engage audiences and drive action:
A dedicated platform served as the campaign's central hub, enabling visitors to send letters directly to the Department of Justice. The site included information about the issue and an easy-to-use interface for participation.
Leveraging platforms like Instagram and Twitter, the campaign reached over 224,000 users with visually compelling and thought-provoking content. Collaborations with the Last Prisoner Project amplified reach and engagement: